The RAT Trap 🐀

You know the scenario - stack on stacks of separate technology solutions, no connectivity, and frustrated employees and customers. This phenomenon is called "Random Acts of Technology" or the RAT Trap.

The term "Random Acts of Technology" comes from Matt Newton on LinkedIn, but I may or may not have just made up that last one, "the RAT Trap."

Getting caught in the RAT Trap will keep you from ever reaching the ROI you have been promised. It's activity without impact.

"Random Acts of Technology" is akin to showing up at the gym, doing random exercises, and expecting transformative results. It doesn't work in fitness, and it certainly doesn't work in the world of digital transformation. The issue isn't the technology itself; keep reading to learn how to avoid committing "Random Acts of Technology."